Vincent Mazza

My heart goes out to all those affected, injured and deceased at today’s Boston Marathon. I ran the 2009 NYC Marathon and know first-hand what a amazing day and feeling it should be with friends and family. It’s so disheartening to see such evil occur like this. My thoughts and prayers are with everyone in Boston today.

I try to keep a typical work schedule (9-5) but that sometimes is split between home and Inflexion. It helps to stick to a schedule when you work for yourself or set your own time. But I love the flexibility; I keep my evenings free for family and friends.

Why? Because gaining an understanding how your users think will enable us to design an interface that converts and encourage repeat visits. Ryan Singer from 37signals made the observation that, “if you make chairs, you’ll want to understand how people sit. If you make user interfaces, then you should understand how people think.”

With Q4 2012 coming to a close, marketers look back and ask themselves, “have I accomplished everything needed this past year?” Or better yet, “have I allocated my budget in time so not to see it go to waste or trimmed in 2013? If you’re asking yourself these questions, I can help. Reach out to see if your 2013 goals are ready for flight with Inflexion’s suite of services and expertise.

I wish you all a happy and safe holiday. Enjoy those turkeys and a glass of wine!

- Vincent

Several clients of mine had me thinking about Digital Publishing last week. One of the most interesting findings is how 7″ tablets can force a publisher like Condé Nast to abandon portrait and landscape versions. More on that can be read here. The transition of journalism, publishing and content in general into the online world is a fascinating one.  There are huge opportunities and odd challenges that it presents to both publishers and users.

Working on an exciting new website for an iconic brand…

As a current downtown Jersey City resident, I witnessed first hand how powerful and destructive Hurricane Sandy was to our community. The water level rose so high (4-5 ft in most places) that the Liberty State Park fields were submerged and cars on the streets adjacent to my building floated about. Wild stuff…

At Inflexion, I help brands stay ahead of the curve. This video demonstrates how we believe that the existing agency model is broken. With our expertise, we help our clients navigate a rapidly changing, but exciting digital footprint for their marketing needs.