What a week at Inflexion Interactive. Several site launches and a new client, its easy to forget what clients come to us for. Recenty, I’ve been working with brands that have been in business for over 50 years… It creates the challenge of being retro and relevant to a growing younger demographic. Take the brand Coca-Cola. It’s immersed in nostalgia.
When working with a new brand, the same questions can be asked:
- How did the business start?
- What’s in your name?
- What product or service do you provide?
There’s a story and a great design in just about anything. Brands pick agencies for their creativity and energy / that we can immerse in their brand and walk in their customer’s shoes.